LOGO DESIGN

Here are the three ideas that I have developed thus far of my logo design. Since I am doing the W Hotel, I am trying to use the same font, but give the logo a little regional variation. The font is unique to the hotel so most audiences should be able to recognize the logo even though a few changes have been made to the graphics and visual component of the logo design. This far, the font type that resembles this font the most is called Avant Garde.