PART ONE OF OUTLINE

Program Outline
Part I
I. W Hotel Baton Rouge
A. Location: 200 Lafayette Street
B. Designer: Lisa Trapani
C. ID 4720 Fall 2007
II. Table of Contents

PART ONE: INTRODUCTION
Title Page………………………………………………………………….……..................1
Table of Contents………………………………………………………..........................2
Introduction…………………………………………………………...........................….3
Site Environmental Factors……………………………………………......................4
Area Map……………………………………………………………………….....................5
Site Plan………………………………………………………………………...................6-8
PART TWO: CLIENTS AND USERS ADDRESSING FUNCTIONAL REQUIREMENTS
Clients and Users…………………………………………………………………..............9
Functional Requirements………………………………………………………............10
PART THREE: PHYSICAL REQUIREMENTS
Overview of Spaces……………………………………………………………................11
Detailed Spatial Requirements…………………………………………..............12-15
Existing Equipment……………………………………………………………................16
PART FOUR: RELATIONSHIPS
Adjacency Matrix……………………………………………………………….................17
Bubble, Block, and Stacking Diagrams: Zoning and
Spatial Adjacencies.......................................................................................18-25
PART FIVE: CONTROLS
Codes ……………………………………………………………………..….........................26
PART SIX
Biophysical Needs……………………………………………………………....................27
Technical Needs………………………………………………………………....................28
Economic Factors………………………………………………………….....................…29
Concept…………………………………………………………………………......................30
Summary Statement……………………………………………………………................31
III. Introduction
A. Problem Statement:
B. Brief Description of Project:
C. Indentify the Client:
IV. Site Environmental Factors
A. Area Map
B. Site plan
1. Existing Conditions
2. Orientation
3. Influences upon the site
a. Context
b. Setbacks
c. Access
4. Field Measurements/Building Documentation
5. Special Considerations

Final Preliminary Proposal

Committee
Designer/Mentor:
To be Assigned by instructor
Consultant:
I contacted Helena Bryan at the W Hotel Worldwide Office in New York to see about getting some typical color selections and room layouts to study and adapt for my project

Building:
The Hotel King
A copy of the drawings is included on the next several pages.

Preliminary Proposal
Client:
The owner of this business is the W Hotels Worldwide, and their corporate office is located in New York. W Hotel currently owns and operates 21 properties in crucial cities worldwide. The W Hotel strives to inspire and indulge its guests with unique experiences. W Hotel is now the fastest growing hotel chain, and offers its guest “ a mix of innovative design, comfort, and cultural influences”.

Taken from the W Hotel Website at http://www.starwoodhotels.com/whotels/about/index.html

Spatial Type:
The buildings’ use will be designated for hotel and retail purposes. The reason that I am interested in pursuing these two areas is because I want to pursue a career in hospitality design, and I have not had any experience with a retail space yet. I think that the two spaces would compliment one another in the downtown Baton Rouge area
Focus:
The two focuses I plan on incorporating into my design are LEED Certification and/or Construction Documents.
Building:
The building that I have chosen is the Hotel King. The reason I chose the site is to provide competition with the Hilton Hotel across the street. Another reason that I chose the Hotel King is because it is currently being proposed as a boutique hotel, and the square footage will accommodate the retail and hotel space that I am proposing. There are 7 floors and the roof is accessible. The hotel also has incredible views of the river and the rooftop terrace at the Shaw Center.
Scope of the Project:
The scope of the project will include the appropriate drawings of the hotel and retail spaces. There will be room typicals that are developed for the hotel space depending on the type of room and square footage requirement. As part of LEED Certification, I would like to develop a rooftop terrace or possibly incorporate smaller rooftop spaces into a higher end suite. The design work will include preliminary planning beginning with bubble diagrams and organizing the space according to functions. Some time should also be designated to the research of codes that pertain to retail and hospitality spaces, such as the Life Safety Code.
The drawings include floorplans, furniture plan, reflected ceiling plan, and necessary details for the production of a set of construction documents. Renderings of the typical rooms for the hotel space will be produced in a 3d rendering program, i.e. Sketchup or Dialux. I would also like to see 3-dimensional drawings for a few of the retail spaces and the exterior entrance approach to the hotel.

Final Preliminary Proposal

Committee
Designer/Mentor:
To be Assigned by instructor
Consultant:
I contacted Helena Bryan at the W Hotel Worldwide Office in New York to see about getting some typical color selections and room layouts to study and adapt for my project

Building:
The Hotel King
A copy of the drawings is included on the next several pages.

Preliminary Proposal
Client:
The owner of this business is the W Hotels Worldwide, and their corporate office is located in New York. W Hotel currently owns and operates 21 properties in crucial cities worldwide. The W Hotel strives to inspire and indulge its guests with unique experiences. W Hotel is now the fastest growing hotel chain, and offers its guest “ a mix of innovative design, comfort, and cultural influences”.

Taken from the W Hotel Website at http://www.starwoodhotels.com/whotels/about/index.html

Spatial Type:
The buildings’ use will be designated for hotel and retail purposes. The reason that I am interested in pursuing these two areas is because I want to pursue a career in hospitality design, and I have not had any experience with a retail space yet. I think that the two spaces would compliment one another in the downtown Baton Rouge area
Focus:
The two focuses I plan on incorporating into my design are LEED Certification and/or Construction Documents.
Building:
The building that I have chosen is the Hotel King. The reason I chose the site is to provide competition with the Hilton Hotel across the street. Another reason that I chose the Hotel King is because it is currently being proposed as a boutique hotel, and the square footage will accommodate the retail and hotel space that I am proposing. There are 7 floors and the roof is accessible. The hotel also has incredible views of the river and the rooftop terrace at the Shaw Center.
Scope of the Project:
The scope of the project will include the appropriate drawings of the hotel and retail spaces. There will be room typicals that are developed for the hotel space depending on the type of room and square footage requirement. As part of LEED Certification, I would like to develop a rooftop terrace or possibly incorporate smaller rooftop spaces into a higher end suite. The design work will include preliminary planning beginning with bubble diagrams and organizing the space according to functions. Some time should also be designated to the research of codes that pertain to retail and hospitality spaces, such as the Life Safety Code.
The drawings include floorplans, furniture plan, reflected ceiling plan, and necessary details for the production of a set of construction documents. Renderings of the typical rooms for the hotel space will be produced in a 3d rendering program, i.e. Sketchup or Dialux. I would also like to see 3-dimensional drawings for a few of the retail spaces and the exterior entrance approach to the hotel.

SEMINAR PRELIMINARY PROPOSAL IDEA

In Seminar today, I addressed a few questions with June. I have determined that I want to produce a chain hotel, preferably something similar to the W Hotel. I contacted Helena Bryan at the New York Office for W Hotel, and I am trying to see if there is someone that would be able to provide me with the typical room layouts and the color schemes that are used for the W Hotel Chain. She is supposed to be emailing me or contacting me by phone within the next day.
I am unsure of what direction I should be going in for the hypothetical client. I am using the Hotel King for my building because of its location across from the Hilton Hotel and proximity to the Shaw Center for the Arts. The hotel is currently being proposed as a site for a boutique hotel. This building has amazing views of the river and over looks the roof terrace of the Shaw Center. The spatial types that will be contained in this building are retail on the ground level and a hotel on the upper floors. The two potential focus topics are sustainable products and initiatives involved with becoming LEED Certified or construction documents. The scope of the project, if choosing construction documents, will be based more on technical drawings and renderings. If I choose to do LEED Certification and Design criteria, then the space will incorporate different principles to acheive that certification. These are all of my initial thoughts on the preliminary proposal, and I plan on elaborating on them more for Wednesday's deadline.

PRECEDENT RESEARCH BOARDS

As I began to wrap up the research portion for the precedent studies and after my meeting for revisions to my proposal, I found information on some other types of stores besides the ones originally blogged about.

Here are some of the architectural drawings for the spaces that I have previously researched. This is the Fornarina retail space, and the images came from the architectural record website. The link is as follows: http://archrecord.construction.com/projects/bts/archives/retail/05_fornarina/photos.asp






The following image is a conceptual section drawing of the interior space. This shows the organic forms and shapes that are the main feature of the Fornarina Store. The link to this source is the same as the above link.

Here is a photograph of the shoe display area with the very organic amoebic like display units.

Some more interesting information that I learned about the space is that the ceilings are 29 feet high. Some designers that influence the space are Salvador Dali and Elsie de Wolfe because of the white interiors and the melting organic forms. The gross square footage of the space is about 2,350 square feet.

Continuation of Precedent Research

I noticed a trend in the spatial types I am interested in. All of the spaces are service and concept oriented but also have an interactive aspect. For example, the flower shop with the consultation area and bouquet making station. Another appication of this is the shop that sells spa products. Perhaps the jewelry store could also serve as a space that allows you to purchase jewelry or rent the jewelry for an event. I envision this retail space to be filled with specialty shops to make the visit in Baton Rouge more experiential.

The next space I was referencing for my precedent research is the Bailey Banks and Biddle Store in Houston, Texas. This store is classified as a specialty store, and the sales area is between 5,001 to 10,000 square feet. There is a detailed description of the materials and finishes that were used for the project. It is broken down into fixtures, furniture/upholstery, carpet, glass, laminates, mirror, paints, stone, and more. The target audience for the store is 35 to 40 year old women with sophisticated tastes. They were also trying to take a residential approach to the interior of the store. The way that the designers tried to accomplish this was through a natural palette using cherry wood and nickel finishes.

The design was completed by RYA Design Consultancy in Dallas, Texas. The creative director/partner is Mike Wilkins, the CEO/Partner is Tom Herndon, and the project manager Chris Chavez.

Fornarina is a specialty retail store in Mandalay Place, Las Vegas. The sales area is approximately 1501 to 3000 square feet. The design and architect for the space is Giorgio Borruso located in Marina del Rey, California. The architectural firm is Gensler from San Francisco. The general contractor for the project was Fineline Group out of San Francisco. Themain feature of the space are the fiberglass and resin panels as well as the amoebic looking units for shoe display. This store was named Store of the Year in 2004 International Store Design Competition. The space is filled with organic forms and shapes, bold colors, and a sense of movement. The space is designed to create a dreamy experience. The lighting consultants, North Shore Consulting Firm, helped the client to create the unusual lighting elements near the cash wrap. Judging from the image, there are about 20 pendant lights above this area hung at various levels.

All of this information was taken from Stores and Retail Spaces 7.

PRECEDENT RETAIL RESEARCH

The first retail space that I am referencing is a floral shop called Bloom at the W Hotel in New York, NY. According to the author, this space is defined as a CONCEPT SPACE. Concept space is defined as creating a space that is intimate and provides a challenging environment. The nature of the merchandise is the main emphasis of the concept store. This type of retail application is focused on many styles and genres, such as art gallery, art installation, and bars.clubs. The architect for the store is Janson Goldstein Architects located in New York, NY. The space was created to view the making of floral arrangements but also a space to spend time in. The facade is a 13 foot glass construction to allow the passerby to see into the store. There is a pool set into the floor that contains water plants to add to the theatrical mood of creating floral arrangements. There is a consultation area, where one can meet and discuss their purchase. This area is designated by an area lined with retractable drapes so that the space can function and public or private space. The display stands or troughs are oval shaped and made of tarnished stainless steel. The flooring is a neutral concrete slab, and the flooring also draws attention to the reflecting pool. The area for making bouquets and floral arrangments is set up like a bar. There is a stainless steel countertop with shelving behind that holds a variety of vase sizes and shapes. The floorplan , pictured below, shows the simple open plan and the images of the space reflect sophistication and a feeling of romance.

Information was taken from The Inspired Retail: Attract Customers, Build Branding, Increase Volume

Another retail space that I am researching is the service oriented store. A good example of this space is the Canyon Ranch's Living Essentials in Las Vegas, Nevada. The store is a health and beauty boutique. The space serves as a companion to the spa and the fitness center. The space is approximately 1200 square feet boutique. They are trying to incorporate the vision of the project with the entire brand to create a uniform design solution for the corporation. Canyon Ranch's Living Essentials was designed by the architect, MOVK. The motif for the space is based on botanicals, i.e. abstraction of an aloe plant, to emphasize healing and relaxation. The space was designed to counteract the typical Vegas setting, using simplicity and references to the natural color schemes of the desert. The desert theme is reflected in the materials, such as the river stones that outline the floor and a combination of light and dark woods. The lighting also promotes a relaxed setting, and lanterns are used in the fitting room. The epitomy of the sense of relaxation was the water wall on the 13 foot paneled wall. The plan is not shown in this excerpt, however, there are very good visuals of the space and the use of built-in furniture for displays.

PRECEDENT RESEARCH

I began researching the precedents for my Senior Capstone Project today in class. We are required to find five precedents of each individual type of space we are creating for the project. Since I am planning on doing retail and hospitality, I researched some existing examples of retail and hotel spaces that are used jointly. The names of the hotel/retail space are Bridemarket in New York and the Terence Conran Shop designed by Hardy Holzman Pfeiffer Associates and the Bellagio Hotel i Las Vegas. I also researched some books to get from the library once studio and seminar class are both over.

The names of the books are as follows:
1. Design for Shopping: New Retail Interiors
2. The Inspired Retail Space: Attract Customers, Build Branding, Increase Volume
3. Stores and Retail Spaces 7
4. Stores and Retail Spaces 2
5. Hotel Design by Otto Riewoldt

The first hotel that I began researching from the library materials is The Metropolitan in London, and the interior designers are United Designers. Another hotel space that I found is known as the Meridien Lingotto in Italy, an the interior designer is Franco Mirenzi, Unimark. The unique shell incorporates the outdoors by having a glass corridor crossing a nicely planted courtyard in the center.

Some of the retail spaces that sparked my interest are the Liquor Control Board of Ontario with a tasting center and ask us stations. The spaces are created to emphasive movement and interaction within the retail setting. The other two places that I researched were a clothing store and a coffee shop. These are some of the different types of spaces that I want to create in my retail plaza. I also looked up the design on a smaller more portable solution to retail, the Kiosk. The example that I found is Fossil Kiosk at the American Airlines Terminal, JFK International Airport in Jamaica, New York.

Continuing my Development of Design Philosophy and Influences

Review Influences
Some of the project types that I have worked on throughout my academic career are office spaces, hotel design, a university (educational setting), healthcare, and an A. Hays Town residential project. To further expand my portfolio, I would like to create a retail center and hotel space. I think the combination of these two spaces will create a different type of hotel experience, one that encourages the visitors to go out on the streets and explore the area. According to Garvin, the author of The American City: What Works What Doesn’t, everything cannot be provided for the public in one central place. Otherwise, the people will not remove themselves from that single setting and search for the other goods that they desire. The retail space is intended to do this, by making a space for the hotel’s occupants and the public.

In the near future, I plan on attending graduate school for architecture. After graduating with my bachelors in Interior Design, I want to seek a job in a very competitive industry, such as hospitality or retail design. I am seeking to design a space that is able to adapt to the future demands of the changing market. Directly related to the changing market is the evolution of the design industry towards sustainability and green design. I hope to become LEED Certified to increase my marketability with employers.

Another consideration for my location is that there are currently two major hotels in the downtown area: The Hilton and The Sheraton. Based on the lecture given by David Rhorer, the Executive Director of Downtown Development in Baton Rouge, the downtown area is trying to create a built environment that “compliments the city.” The location that I chose is The Kress Building because it is located towards the opposite end of downtown from The Sheraton Hotel on 102 France Street and The Hilton Hotel on 201 Lafayette Street, which gives the downtown another tourist attraction, but also provides residential and commercial interaction. I envision the bottom floor to have a more outdoor and recreational use with the upper space (hotel) serving as a plaza overlooking the downtown area. This hotel will generate revenue for the downtown area in addition to providing an entertainment venue.

Recently, the Downtown Development Program has implemented a new ordinance, known as the Demolition and Relocation Ordinance. This ordinance makes historic preservation necessary by stating, “It shall be unlawful for the owner of any historic building within the Downtown Development District to undertake or contract for the demolition or relocation of any such building within such area without having first obtained approval from the Planning Commission.” A historic building is defined as a building that is at least 50 years of age. The demolition and relocation process involves holding a public hearing with proper notification between 10 and 20 days prior to the hearing. After the hearing, the Planning Commission must view the plans for the historic property. If there is opposition by a person who is affected by this decision, the appeal must be made within 10 days of the Planning Commissions’ publication of the decision. Currently, the Kress Building’s front facade on the first level has been demolished. For my Senior Capstone Project, I want to respect the historic nature and elements of the facade, but I also want to adapt them to the changing market. In order to create the plaza effect I intend on implementing, I will be demolishing the back wall as well. I feel that the side wall facing Laurel Street should remain since it creates a barrier for the adjacent parking lot. In the future, the wall may contain openings for elevators and an adjacent parking garage.

Another important concept that Mr. Rhorer discussed was the Facade Growth Program and way finding signage for pedestrian and vehicular use. The Facade Growth Program is taking a new approach to the street scape with pedestrians in mind. A great example of this consideration is awnings that shelter pedestrians from rain or direct sunlight. Another growing concern for the population is being able to see into the space. The open plaza I am proposing makes this possible for the pedestrians as well as enhancing the urban applications of my design. In continuation of the design for pedestrians, new interpretive signage is being incorporated onto the streets. This signage benefits not only the locals who work and interact in the setting on a daily basis but also the tourists who are unfamiliar with downtown Baton Rouge.

Naturally, the riverfront is an important feature to the downtown Baton Rouge area. Like the new terrace decks that are being implemented, similar spaces need to be implemented into my design of the hotel and plaza space. The way that I plan on taking advantage of the natural features is through a rooftop terrace and wonderful views of the waterfront on the North Street side of the hotel.

Identify Your Perspective
After 4 years in the Interior Design Program at Louisiana State University, I have learned that every space is uniquely determined by the users. In relation to this project, I am concerned with the reaction produced by the outdoor recreational space (retail) on the urban setting and the overlooking hotel. The execution of my design concept will be determined by the selection of materials, finishes, and furnishings of the spaces as well as the execution of technical drawings. Furthermore, my design will give consideration to broader aspects of design, such as urban development, environmental responsibility, and historic preservation.

I envision the independent study project to cover the following areas: 1. Selection of materials and finishes (Sustainable materials with green design as a focus), 2. Development of computer aided drawings (possibly with a set of construction documents as my focus), 3. 3-d renderings of a typical hotel room, the hotel lobby, and the retail space, 4. An additional rendering or drawing dedicated to the new facade of the Kress Building, 5. Consideration of historic facade, 6. Maintaining a budget of the materials, finishes, and furnishings that are used within the spaces, 7. Preparing specs for the furniture selections for each typical room type in hotel, and 8. Provide innovative solutions in the development of the retail space (innovative designs to make the space attractive to pedestrians).

Consider a Focus
The two focuses that I am considering for my project are either sustainability through green design or developing a set of construction documents. Here is a brief listing of why I chose sustainability and construction documents.

Sustainability
Environmental aspects
To learn more about the materials involved and different applications (roofing systems, water runoff, etc.)
To produce a space that reflects the outdoors in the interiors (the open recreational purpose of the plaza in relation to the interior spaces of the hotel)
I am very interested in learning about the principles and materials involved because of the growing importance of LEED Certification
Hesitant because we are going to implement sustainable materials in our healthcare project this semester

Construction Documents
To have a full set of construction documents that pertain to a commercial application
To illustrate the concepts of my design fully (plaza facade and hotel facade in relation to one another)
Since we are focusing on the needs of the downtown area, I find it important to research how the plan fits into the urban environment and surrounding street facade.

Developing my Design Philosophy

According to the project handout, the design philosophy is "to prepare a statement articulating your personal design philosophy that is meaningful to you and intelligible to others."
Consideration should be given to the student's experiences in education and design, personal interests, and goals for the future.

Here are some of the ideas for my design philosophy:
1. Keep the users of the space as the primary focus (function of the program): independent
agent to the client
2. Focus on commercial and residential interiors
3. Importance of sustainability and LEED Certification to the future of the profession
4. My ambitions to go to graduate school for a masters in architecture sometime after I
complete my bachelors degree in Interior Design

Seminar/Building Update 10/01/07

Today in class, we were given the building drawings for four of the buildings for our Senior Capstone Project. The buildings we were given plans for are the Kress/Levy Building, the Fuqua Building, the Hotel King, and 232 Third Street. After visiting the downtown area, I am debating about which location will be the best for my intended use.

I am looking mainly at the Kress/Levy Building and the Lyceum. They both have distinct architectural features, which may be the focus for my project. I would like it to be an eclectic mix of the Greek architectural elements and a more contemporary interpretation of the interiors. I do think that the historic character is important to preserve in downtown areas, but the area should not look neglected at the same time. I am debating on the focus being either historic preservation or sustainable initiatives (green design).

If it is feasible, I am very interested in the relevancy to urban planning, and I would like to incorporate concepts from Architecture 4062, Urban Planning, into my Senior Capstone Project. Part of this has already been incorporated into my design concept by observing the downtown area and the needs of the area. I think that a hotel would serve the area well if it has some other areas, such as a restaurant and bar with retail shopping area in a basement area of the hotel or somtething on those lines.